Massage Business Cards With Muscle, Part 1

When you were starting your massage business, receiving massage therapy business card printed was probably the first thing he did. After all, a business card really defines you as a businessman. If you have a card, then you should have a business.But, despite all the love and care for them massage business cards, I must say I have never heard that they are all that useful. I was never a big fan of cards.I business has never spent much time, energy and money to develop the cards for my massage practice. Of course, I felt and looked professional cards, but never gave them much respect. I never sat on my shelf them.They work, especially collecting dust. Certainly never taken with me.I did not feel they were a useful marketing tool. I knew that many of massage, with business cards absolutely gorgeous. But that does not seem to avoid that fate by sitting in their offices in their hands waiting for customers to call my door. My future work was poor and largely unused and I always had a wide range of views clients.My changed, however, after a massage business event with a few key people for massage industry.Last year as the BodyworkBiz.com director of the most popular network of sites massage, I was invited to participate in a panel discussion. The other participants were people who consider me a massage icons: Cherie Söhnen-Moe, the author of the Master of Business, Steve Capellini, the expert and the author observed thermal massage Massage for Dummies, Cliff Korn, Editor of massage and Monica Roseberry, author of Marketing Massage.I felt privileged to be in the same table with these people. Each of us share our ideas about marketing and building a massage practice. Monica, in particular, seems to be attributed to the passion of the idea of using business cards. Frankly, I did it.But this case I think of business cards. It occurred to me that there was a reason why he did not like the cards cards business massage therapist ... Most of the massage business is too damn wimpy.You can provide a lot of cards, but mostly are not do much work for you. The instruments are completely passive. Certainly, no educational or motivation. For all intents and purposes, are mere pieces of paper (even if the differences of Nice) with your phone number if someone were to be miraculously inspired to apply for a appointment.That 's wimp! I've never been a fan of this type of passive marketing - waiting for someone to do something, maybe one day have to call for a appointment.I as direct marketing. It is a more active style of marketing. E 'marketing designed to convince people to make a decision.If have any contact with a potential customer, I want to react NOW.Let' s Get Real. No matter how good intentions of a person is, unless we act now, probably will not get results. Say you want to lose weight, for example. If you do not throw the chips in the basket and take a walk now, probably will not happen tomorrow.Same massage. Someone may be sore, achy, stressed, but if they make an appointment now, or at least a step in this direction is probably not happen.I not want to adopt an approach to marketing that gives someone the opportunity to consider later . Because we are all experienced enough to know that after "almost always means" never. " So how do you create your massage therapy business that makes someone want to pick up the phone and call now? This is what we will see in Part 2 of this article.Eric Brown is the director of BodyworkBiz (http://www.bodyworkbiz.com). Visit a free subscription to Massage Business Tips newsletter. Also check out the great massage full color business cards designed specifically for the massage.